FIBA Connect
1 month (Bootcamp)
Sports
Figma, Adobe CC, Miro
Objective
Increase stadium attendance by transforming passive viewers into active participants through immersive AR/VR experiences.
My Design Process
Week 1
Week 2
Week 3
Week 4
Key Points:
Basketball is a well-loved sport, named the 3rd most popular sport globally with 2.2 billion fans.
There are two major organizations - NBA & FIBA
Key Points:
I referred to various articles and research papers. I researched market trends and how they have evolved throughout history.
Images from FIBA India:
Snapshots of Primary Reasearch
I interviewed a casual fan, a die-hard fan, a newbie fan, and a basketball coach to understand their thoughts.
Key Points:
Fans increasingly prefer at-home convenience over live attendance.
42%
of new fans cite rule confusion as a barrier (based on secondary research from YouGov).
$12B
AR/VR sports tech market projected to grow to $12B by 2028 (Statista).
35%
decline in repeat attendees for non-playoff games (Sports Business Journal)
Empty stadium seats hurt basketball's energy. What if we could fill them by turning every fan into a creator, learner, and storyteller?
Problems Identified
User Pain Points
New fans struggle with complex rules (e.g., traveling violations).
Disconnected experiences between pre-game, live, and post-game.
Die-hard fans lack creative outlets (time-consuming banner-making).
Business Pain Points
Low year-round engagement.
Limited monetization beyond tickets/merch.
Why Stadiums Are Empty
Root Causes
No pre/post-game engagement → Fans arrive late/leave early.
Stadium tech focuses on logistics (e.g., ticketing) over engagement.
FIBA’s digital tools lag behind NBA/ESPN.
Some fans perceive the atmosphere at FIBA games as less exciting than that of NBA games.
There is often a lack of awareness about FIBA events among casual basketball fans, particularly in regions where basketball is not as popular.
This isn’t about selling tickets.
It’s about selling unforgettable nights.
Insights
Fans
Fun
Engage
Social
The Challenge
How might we transform FIBA’s fan experience into a dynamic, inclusive ecosystem using AR/VR?
1
2
3
Brainstorming
Solution
AR Fan Cam
Concept for replacing physical banners with digital creations.
Just-in-Time AR Overlay
Scenario-based rule explanations.
Pre-Game Hype Hub
AR scavenger hunts + trivia.
Design AR Banners
Fans design custom digital banners in the FIBA app; showcased live in games & on the Fan Cam for an interactive twist!
Hype Hub Trivia
Fans explore a themed zone, hunting hidden AR items via phone. Answer trivia, earn points & climb the leaderboard!
AR Rule Overlay
AR pop-ups during the game explaining rules and strategic plays as they happen.
What my product does
A concept app using AR/VR to empower fans to learn, create, and connect, turning every FIBA game into a personalized adventure.
How the product helps
Business Model
Freemium Approach: Free access + premium tiers
Sponsorship Potential: Branded AR filters (e.g.Nike)
Kiosk Collection for Hype Hub
